Nick J Roy, MBA
CEO, Fractional CMO, Digital Marketer
Phone: 407-509-7055
Email: nick@wienersquadmedia.com
Location: Saint Cloud, FL 34771
About Me
I am a strategic Fractional CMO with more than 20 years of marketing experience, helping drive revenue growth through data-driven marketing strategies, funnel optimization, and go-to-market execution. I have a proven track record of scaling a marketing agency to 8-figure revenue. The hard part was losing it all after a bad acquisition. Today, I focus on aligning marketing with financial performance and improving CAC, LTV, and ROI.
Skills & Expertise
Digital Marketing Strategy
SEO Optimization
Web Design & Development
Content Creation
Nick J Roy is a visionary leader in the digital marketing and web design industry. With a profound understanding of the digital landscape, Nick has spent over a decade crafting strategies that drive growth and innovation. His journey began with a passion for technology and design, leading him to become a sought-after expert in creating impactful online experiences. Nick's expertise spans across SEO, content marketing, and user-centric design, making him a versatile professional dedicated to helping businesses thrive in the digital age.
Nick's career is marked by a series of successful projects and collaborations with top-tier clients. His ability to blend creativity with strategic thinking has earned him a reputation as a pioneer in the field. As a CEO, Nick is committed to fostering a culture of innovation and excellence, continuously pushing the boundaries of what's possible in digital marketing and web design.
Professional Experience
Jan 2024 to Present
Chief Executive Officer
Wiener Squad Media
- Oversees development of Squad Style Apparel website that uses WooCommerce, Square for point of sale, and Printful for print on demand and shipping direct to consumer, and development of social media profiles
- Designing all graphics for all products for Squad Style Apparel, t-shirts, mugs, tumblers and more
- Write all SEO optimized product descriptions and social media captions.
- Conduct faceless livestreams to showcase to business owners that you do not have to be on camera to do video
- Develop and execute data-driven marketing strategies to increase brand awareness and revenue.
- Oversee and Manage social media campaigns, improving engagement and audience growth.
- Lead SEO and content initiatives, increasing organic traffic and rankings.
- Optimize email marketing campaigns using MailChimp through A/B testing.
- Analyze performance metrics using Google Analytics and HubSpot.
- Oversee and Manage PPC campaigns, improving ROAS.
September 2022 to present
Remote Appointment Setter
Legacy Assurance Plan
- Conduct outbound and inbound calls to qualify prospects.
- Schedule consultations and maintain client relationships.
- Utilize CRM and dialer systems to track engagement.
March 2021 to November 2022
Sales Representative
The Political Group
- Managed high-volume outbound calling and sales conversion.
- Delivered persuasive communication to drive campaign success.
June 2005 to January 2019
Chief Executive Officer
GMM Creative Group
- Scaled company to 8-figure revenue within 9 years.
- Led cross-functional teams across marketing, design, and development.
- Oversaw project delivery, client relationships, and financial performance.
- Identified growth opportunities through market analysis.