Nick J Roy, MBA
CEO, Fractional CMO, Digital Marketer
Phone: 407-509-7055
Email: nick@wienersquadmedia.com
Location: Saint Cloud, FL 34771
About Me
I am a strategic Fractional CMO with more than 20 years of marketing experience, helping drive revenue growth through data-driven marketing strategies, funnel optimization, and go-to-market execution. I have a proven track record of scaling a marketing agency to 8-figure revenue. The hard part was losing it all after a bad acquisition. Today, I focus on aligning marketing with financial performance and improving CAC, LTV, and ROI.
Skills & Expertise
Digital Marketing Strategy
SEO Optimization
Web Design & Development
Content Creation
Nick J Roy is a visionary leader in the digital marketing and web design industry. With a profound understanding of the digital landscape, Nick has spent over a decade crafting strategies that drive growth and innovation. His journey began with a passion for technology and design, leading him to become a sought-after expert in creating impactful online experiences. Nick's expertise spans across SEO, content marketing, and user-centric design, making him a versatile professional dedicated to helping businesses thrive in the digital age.
Nick's career is marked by a series of successful projects and collaborations with top-tier clients. His ability to blend creativity with strategic thinking has earned him a reputation as a pioneer in the field. As a CEO, Nick is committed to fostering a culture of innovation and excellence, continuously pushing the boundaries of what's possible in digital marketing and web design.
Professional Experience
Jan 2024 to Present
Chief Executive Officer
Wiener Squad Media
Led marketing strategy, content creation, and growth initiatives for Wiener Squad Media and Squad Style Apparel across ecommerce, social media, SEO, email marketing, and paid advertising.
Managed development of a WooCommerce ecommerce website integrated with Square point of sale and Printful for print-on-demand fulfillment and direct-to-consumer shipping.
Designed branded graphics for apparel, mugs, tumblers, and other merchandise.
Wrote SEO-optimized product descriptions, social media captions, and promotional content to support sales and online visibility.
Produced and hosted faceless livestreams to demonstrate video marketing strategies for business owners.
Developed and executed data-driven marketing strategies to increase brand awareness, audience growth, and revenue.
Managed social media campaigns to improve engagement and audience growth.
Led SEO and content marketing initiatives to increase organic traffic and search engine rankings.
Optimized email marketing campaigns through Mailchimp A/B testing.
Analyzed marketing performance data using Google Analytics and HubSpot to support decision-making.
Managed PPC campaigns and improved return on ad spend.
Created and documented case studies on organic Facebook and Instagram growth for Rico Monaco Band, Ricmon Music School, and Pete’s Karate.
September 2022 to present
Remote Appointment Setter
Legacy Assurance Plan
- Conduct outbound and inbound calls to qualify prospects.
- Schedule consultations and maintain client relationships.
- Utilize CRM and dialer systems to track engagement.
March 2021 to November 2022
Sales Representative
The Political Group
- Managed high-volume outbound calling and sales conversion.
- Delivered persuasive communication to drive campaign success.
June 2005 to January 2019
Chief Executive Officer
GMM Creative Group
Set company vision and growth strategy, scaling GMM Creative to 8-figure annual revenue within 9 years.
Built, led, and aligned cross-functional teams across marketing, creative, and web development to deliver high-impact client solutions.
Drove business development, client retention, and account growth through strong relationship management and service delivery.
Owned financial performance, operational planning, and resource allocation to improve profitability and business efficiency.
Used market analysis and competitive research to identify growth opportunities and guide executive decision-making.