Category Archives: SNHU SMM Articles
Case Study: How Orkut’s Marketing Strategies, Community Design, and Culture Shaped Early Social Media
Once a pioneer in social networking, Orkut shaped how people connected online long before platforms like Facebook dominated. Launched in 2004, it gained immense popularity in regions like Brazil and India, creating vibrant online communities. Despite its early success, Orkut eventually struggled to maintain relevance. This case study examines how Orkut’s strategies succeeded and faltered,…
How Weixin Connects with Users and Expands Globally
Weixin, known as WeChat outside China, isn’t just a messaging app—it’s a daily essential for millions. From shopping to banking, it integrates seamlessly into users’ lives, offering tools that adapt to their unique preferences. Its success stems from a deep understanding of audience needs, both at home and abroad, tailoring features to fit cultural and…
From Meme to Movement: The Power and Pitfalls of Cyberactivism
Curious about how online voices can change the world? Discover the impact of cyberactivism on social media engagement with the Facebook breast cancer awareness meme. Explore how campaigns can drive real change and how you can be part of the movement. Read more on the power of cyberactivism today. In today’s world, cyberactivism isn’t just…
Social Media Evolution: Impact on Business and Culture
Explore the social media evolution from simple chat platforms to powerful cultural influencers in today’s digital age. Understand its impact on communication, business, and society. Discover how social media shapes our world. Start reading. In today’s digital age, social media is no longer just a tool for personal updates—it’s a dynamic influencer of business operations…
Warby Parker: Transforming Eyewear Retail with Social Impact and Innovation
Over the past decade, Warby Parker has transformed from a bold startup into a leading force in the eyewear industry. Their innovative approach to selling prescription eyeglasses has not only disrupted traditional retail but also created a new benchmark for businesses seeking to integrate social impact and sustainability into their core operations. This article will…